At a high level, digital marketing is used to increase awareness of a product or service and enhance customer loyalty amongst interested parties. The two main strategies commonly employed by marketers are SEO (search engine optimization) and PPC (pay-per-click advertising). Since every company in the modern world has an online presence nowadays, it’s crucial that its owners invest time into maintaining their website and content as well as generate relevant and engaging conversations on social media platforms such as Twitter & Facebook.
Influencer marketing refers to marketing actions leveraging media channels such as YouTube, Facebook, Instagram and blogs that are populated with millions of potential customers. These advocates will reach out to their dedicated audience by posting teaser content online that leads consumers to click through to a company’s website or shop in store. For example, it is been found that 63% of all consumers are more likely recommend a product they have seen on Twitter and 58% would consider purchasing a product if they saw it on Pinterest.
As its name would imply, digital marketing involves a number of methods to promote or grow your business online. By partnering with search engines like Google, Bing, Yahoo and other online resources including social media websites such as Facebook, Instagram and Pinterest, you can position your company’s products or services to get greater visibility from potential customers. Besides that, email marketing is another powerful tool for major brands to interact with customers on a more individualized level at scale whilst branded apps on the big three mobile platforms – iOS , Android and Windows phones allow businesses to offer direct services and presence within the mobile lifestyle of their targeted consumers.
Digital marketing is all about promoting or growing your business by leveraging Internet marketing techniques. Most commonly, this includes techniques to generate traffic to a website and increase visibility through search engines and social media websites, like Facebook, Instagram and Pinterest. One popular digital medium you can use note is email marketing where brands can send out messages to their customers about company-related information and offers in just a few clicks via email if they sign up on the business’s initial website .
As its name would imply, digital marketing involves a number of methods to promote or grow your business online. By partnering with search engines like Google, Bing, Yahoo and other online resources including Facebook, Instagram and Pinterest, you can position your company’s products or services to get greater visibility from potential customers. Besides that, email marketing is another powerful tool for crafting personalized messages at scale to major brands so that they can interact with their audience more individually in the same way branded iOS , Android or Windows Phone applications do!
Realizing that every channel has its benefits, when it comes to omnichannel marketing strategy, businesses are able to collect more data and insight about their target audience in order to find more ways of engaging with a greater customer base. It’s no secret then that implementing an effective omnichannel strategy will help remove any confusion (or lack thereof) your customers may have. So how can companies increase retention rates? According to a study from Invesp , the average company using multiple modes of communication for marketing purposes keeps 89% of their customers for as long as five years whereas those with little or no use feature a retention rate of just 33%.
Marketers use online channels to engage with their customers and lead them throughout the entire target customer journey. By having everything linked together, marketers can ensure that the customer experience is desirable at every step of their purchases. Invesp says businesses who engage with consumers across channels have an average 89% customer retention rate compared to a mere 33% for those without a solid omnichannel presence.
By implementing an omnichannel digital marketing strategy, you can learn how to partner up with your target audience (as in work together) rather than simply chase after them. Additionally, this type of strategy can add more power and impact to your business brand – why? Because by employing an omnichannel program, both you and your customers will feel as though you are one step closer to engaging in a partnership of sorts. And according to a report by Invesp, companies that use omnichannel strategies have retained 89% of their existing customers [1] compared to 33% for those who didn’t work together with the target audience!
As for the future of digital marketing, our writers have forecasted that we should see an increase in wearable technology becoming much more prevalent among consumers. Forbes also predicts that conversations around social media will become even more prevalent in business-to-business (B2B) spaces, video content will be refined for appropriate and effective search engine optimization (SEO) purposes, and the level of personalized email marketing should go even deeper.
As for the future of digital, we can expect to see an increase in wearable technology, like smartwatches and Google glasses. Forbes also predicts that social media will become even more conversational in the B2B space. Video content will be optimized for search engine purposes. And email marketing is predicted to become increasingly personalized.
As for the future of digital marketing, we can expect to see an increase in retail options. One forecasted example is that we are likely to see more wearable devices on the market this year than last year and it will continue increasing as we move forward into next year.
Common problems that digital marketing can solve
To optimize your marketing strategies, digital is essential. Working in digital gives you the ability to get to know your audience on a more personal level and to take advantage of tools that allow you to better understand customer behavior, learn important data about them which can help you gain your customers’ trust by presenting them with information they need in real time and provide metrics that will give your marketing team credibility with confidence.
Problem: I don’t know my audience well enough to get started. Getting to know your audience takes time, and while your marketing team may have developed audience personas that can be of use, consumers actively spending time online may not behave in the way you’d expect. You’ll need to test different languages with different targets. You should be aware of how the demographic that you’re targeting might react to what you plan on using as a call-to-action so as to hook them into responding back or even eventually buying your product or service once they see what it delivers. Attune yourself
- Problem: I haven’t optimized my channels for SEO. Regardless of your position in the marketing process, it’s important to have an understanding of SEO best practices. In addition to improving search engine ranking, SEO can reinforce and support your campaign testing and optimization to ensure you’re delivering high quality, valuable content that your potential customers want.
- Problem: I don’t have a social media strategy. Regardless of whether you want to develop an organic social media strategy, a paid social media strategy, or a blend of the two, it’s important to have some form of digital marketing in place. While social media is excellent for branding and engagement, it can also be a useful channel for online advertisement. Find a niche and a consistent voice, be patient and as your following increases, the impact of your ads will increase as well!
- Problem: My marketing teams are siloed. It’s important to break out of silos to create nimble, fluid structures. Your customers aren’t sequestered in one channel waiting for ads, so your marketing efforts must deploy cross-channel functionality with teams that bring multiple skill sets to the table to engage customers where they are. Each social network and channel includes different audiences and expectations, so marketing efforts may look completely different for each. This includes tone, imagery, offers, and even the time of day you post.
- Problem: I’m under pressure from my CMO to report on metrics that support the bottom line. Digital marketing supports a vast universe of metrics that can be utilized to determine the effectiveness of your marketing efforts, but these metrics should be chosen with care. Each case will depend upon your audience makeup and focus on each channel. Keeping this in mind, start by determining your goals for each channel and set metrics your CMO will want to see the most.
Components of digital marketing
Digital marketing spans across a massive network of digital touchpoints that customers interact with many times a day. To properly utilize these channels, you need to have an understanding of each.
Marketing. Marketing, a critical function of business, is the study and management of exchange relationships. It’s usually interpreted to cover everything from corporate marketing through public relations to sales promotion. It addresses activities that build strong customer relationships so customers will continue to buy and that produce responses such as loyalty or repeat and referral business.
PPC Campaign. A pay-per-click (PPC) campaign is a commonly used acronym in place of the more accurate, but overly technical, term “pay-per-visit” or “pay per click” that is typically seen as PPC advertising. This type of advertising is geared towards potential consumers who are searching for certain products or services online via a search engine platform. Advertisers are charged when an end user specifically clicks on their ad and then lands on the website where their ads were targeted for placement.
PPC ads. PPC, or pay per click advertising, typically refers to the sponsored result at the top or side of a search engine results page (SERP). This kind of Ad usually charges you once someone clicks on it and they can be super useful in boosting website traffic by delivering relevant ads that users would have actually been interested in reading had they come onto your website organically.
Search Engine Optimization (SEO) – SEO is the process of optimizing your pages so that they appear at the top of a search engine result for a specific set of keyword terms. Using search optimization can drive visitors to your site who are searching for relevant products and services, which is important considering that 90% of people searching have not formed an opinion about you or your brand yet, according to (Status Labs, 2018).
SEO is the process of promoting your business’ products by making sure that they’re readily displayed when people are in search of them. For example, if you run an e-commerce site and offer a product that you want to sell to a consumer searching for it via Google then SEO can help make sure that when they search for “product” then your site will appear in their search results. We find this approach particularly useful because it’s becoming increasingly difficult to get noticed on social media and other platforms like Instagram and Twitter – but with SEO you’ll still be easily found once customers are ready to purchase items!
Content Marketing is like having a flat stomach. Its the kind of gut that comes with hard work and dedication, but when it’s earned you’ll enjoy the benefits for years to come. It’s not easy to maintain though – especially if your diet consists of high calorie content like paid searches and mid-intake engagement opportunities that go ignored like pop-up ads or banner ads. That’s why it’s important to think long term over short term because in the age of ecommerce If this strategy isn’t right for today, you could sleep better at night knowing all you have to do tomorrow is avoid those mistakes made today and focus on creating more engaging content, starting tomorrow!
Content marketing. A content marketing strategy is a type of marketing that involves creating and distributing relevant, valuable, and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action. In today’s world where information about companies can be found at the click of a button, it is now more important than ever to have an active content marketing plan in place so that your business is always being viewed as a reliable source that can be looked upon whenever someone requires any information. In fact, using content marketing yields 3 times as many leads as paid search advertising with less effort required on behalf of the business!
